Guide: How to structure a local SEO strategy for your business. You can increase your business' revenue by establishing a local SEO strategy. A comprehensive guide that will help you dominate the local search market by adapting to the subtle changes that have shifted in local SEO. Your local digital marketing strategy should specifically target and appeal to potential customers in your geographic area. To better reach local customers for your store, restaurant or other locally focused business, take a look at the local digital marketing tips below. Engage Customers with User Generated Content The best and most trustworthy stories come from the unbiased mouth of your clients, so why not employ these stories when advertising your store on your social media platforms. Create contests and promotions where consumers are incentivized to click and stay updated on your page. You could even run a promotion where people get a discount if they like your Page on the spot from their mobile device. Ecommerce businesses can do likewise. Don’t forget a Page link in your email marketing, whether it’s receipts, product suggestions, content updates, or customer service messages.

Mobile marketing strategy is a multi-channel and digital marketing strategy which caters to users of mobile devices such as smartphones and tablets. For these mobile devices, you may create contents via websites, email, SMS, MMS, social media, and apps for your mobile marketing strategy. To create a mobile marketing strategy is different from a desktop marketing strategy mostly because you need to consider the many differences; starting from the fact that mobile devices are smaller than laptops or desktop computers.

People who use their phones to look for solutions have different behaviors, intents, and needs compared to those who are using desktop when searching. For example: If there’s a customer who usually would click only the first 5 titles of a Google search on desktop, then it would be easier to imagine that the same customer might only browse 1-3 titles of the search results if he or she is on mobile. Why is that? In the example above, this may indicate that the customer wants to get a quicker answer; quicker than browsing 5 titles when searching on desktop, even though there is a maximum of 10 titles in every page of the search results. Using mobile devices are known to be more flexible and convenient as they can be used whenever and wherever given that it is handy than those of laptops or desktop computers. A person may use a mobile device even when they’re doing other things at the same time or multitasking such as looking for recipes while cooking and browsing while going from one place to another. However, with this, the challenge to marketing on mobile devices is the attention span of people being limited and divided. This goes back to our point of why a customer would usually just click fewer titles on mobile. The same thing goes for other marketing strategies. Marketing on desktop, print, and television have different indications as to why users are consuming contents on these channels. This is why some ideas may not work for a mobile marketing strategy and vice versa. With the increase in mobile devices, the natural demand for rapid development of mobile marketing strategies is obvious.

Many businesses have used Facebook Messenger marketing to drive results across the customer journey—from building awareness to securing sales. In this guide we cover how to use Facebook Messenger for all your business needs. Plus, we include tips and best practices for your next Facebook Messenger marketing campaign.

With the number of available apps for download from the world’s leading app stores totaling over four million, enterprises know all too well that a meticulous marketing strategy is the only way to stand out in today’s app market. While focusing on mobile app development and building an app that functions properly is a central factor for success, if users’ don’t know the product exists, your hard work is worthless.

Mobile app marketing covers every user interaction from the moment they first learn about the product to when they become a loyal user. Marketing a mobile app effectively involves defining a target audience, learning how to reach them, how to communicate with them, and analyzing their in-app behavior to make continuous improvements as users move through the acquisition funnel. Ultimately, the goal of a mobile app marketing strategy should be to acquire users that will not only drive repeat engagement but will also become loyal advocates for the product.

This step-by-step guide for marketing a mobile app will examine the three stages of a mobile app marketing strategy and the metrics to measure to drive long-term success.

The Awareness, or Pre-Launch Stage

The awareness stage of a mobile app marketing strategy occurs before the product is launched. This stage is meant for building brand awareness and product visibility. Specifically, how will your target users discover your mobile app? Before beginning with the awareness stage, it is important to already have a thorough understanding of your brand messaging and positioning. A brand resonates with customers through its values and purpose, not through individual product features. Defining a brand position gives users the chance to connect with your product on a deeper level. Below is a list of steps and strategies to follow during the awareness stage of your marketing plan.

1. Determine a release date

Compared to Google, Apple has a strict review process that may delay your release, or you may encounter a setback you didn’t anticipate. Planning far in advance will give you adequate time to prepare for your product’s hard launch and allows you to foresee and contingencies that may occur.

Pro Tip: When scheduling your launch date, pay attention to events that are going on in your space that have the potential to overshadow your app launch.

2. Conduct market research to understand your customers

One of the most common pre-launch mistakes is not doing market research properly. Before you begin any development work, you need to identify the key players in your specific app category. It doesn’t matter how thorough your marketing efforts are – if your app doesn’t address a user pain-point or addresses a pain-point that already has a thriving app solution in the market, then your product will simply not succeed. App Annie provides a substantial amount of useful app market data.

Pro Tip: Identify and research the most influential blogs, groups, forums, and websites your target audience visits, as well as any influencers they follow on social media. These channels will help you reach and acquire users.

3. Create user personas

A core objective throughout the awareness stage is discovering who your target user is, what they value, and the central pain point they experience that your product will address. There can be multiple user groups for a mobile app and each user persona will have its unique user journey.

A user persona is a partially fictitious depiction of your ideal user. User personas include everything about a user’s demographics, background, mobile preferences, interests, and unique identifiers. User personas also address the central goals of the user and the challenges they currently face. In-depth user personas create the foundation for user journey design and help you customize every aspect of your mobile product to each of your users’ preferences and needs. Everything from branding and in-app content to functionality, features, platform choice and monetization strategy need to resonate with your target user. By thoroughly outlining your target audience with user personas, you’ll answer essential questions that will guide your entire marketing strategy. For example:

What is the central pain point this audience collectively experiences?
What mobile operating system does this audience use? iOS or Android?
What types of content does this audience engage with online?
What tone, voice and content style resonates well with this audience?
Are there any visual branding patterns that surface amongst this audience’s online activity?
Do these users follow any reputable influencers in this product’s vertical on social media?
What platforms are best to leverage for paid advertising?
Are these users known to pay for apps or make in-app purchases?

Guide Your Customers With Local, Mobile Marketing